Looks like more and more brokers decide to invest even more money into marketing and they seem to try out all possible marketing channels. Sponsoring European football teams seems to be a very popular choice for the brokers at the moment and this also shows the huge growths of the binary options industry in general and how much money there really is.
There was a huge wave of partnership deals in 2015 and here is a list with all the current sponshorships of binary options brokers.
These kind of high profile deals cost a lot of money, however the binary brokers hope for long term benefits here. Sponsoring a known team is good for the company’s image, and there is always a possibility to get new clients, especially sports bettors, who are familiar with depositing/withdrawing money online. There are more and more sports betting fans looking for extra sources to make money and binary options brokers try to take advantage of this, by making their names more known in this community.
One of the most amazing sponsorship deals was the Banc De Binary – Liverpool sponsorship (one year partnership deal). It’s not clear yet how big this deal is, but experts think it’s around $2.3 Million. Part of the deal is marketing support and player appearances in the banc de binary events. We are excited to see how this positively affects the brand.
Liverpool’s commercial chief Bill Hogan said:
“Our partnerships are about quality relationships and as a club we feel a great affinity with the drive and ambition reflected by Banc De Binary. We very much look forward to working together.”
What do you think? Will this partnership deal be profitable for Banc De Binary? Let us know in the comments.